Another personalized printing option is variable data printing. Variable data is changing an element of individual custom printed labels or shrink sleeves such as text, consecutive numbers, images or barcodes. Easily achieved with Century Label’s advanced digital printing technology, our full color digital printers can produce a set of high quality custom labels that are entirely unique. The direct computer to printer process of digital printing allows Century Label to change information on custom labels or shrink sleeves easily and affordably with no sacrifice in quality, yielding spectacular prints and sharp images.